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Toma Jablon worked with Underdog Media to create a complete design package for Kyoku, a new and unique male skincare brand. Launching a product line of this nature into an increasingly competitive market demands an unbreakable set of values and an attitude that truly differentiates the brand from it’s competitors.
Underdog created the slick Kyoku brand site, while Jablon filmed, directed and edited a series of six commercials to support each product in the range, as well as a sales presentation pack to engaged the otherwise neglected trade buyer.

Production year:  2008
Producer:              Alex McLeod
Production:          Underdog Media
Art Director:         Toma Jablon
Camera & Edit:    Toma Jablon
Music:                    Tom CC
Voice Over:           Konal Kirsten