We had an open brief to create an engaging visual response to the Soviets ‘The Waitress’ track. The band was initially resistant to be seen in their local town, Newcastle, so we turned the city on it’s head and created ‘Nouveau Chateaux’, a New York suburb in North England.


Toma Jablon was inspired to write the treatment whilst in New York working on the 360 tour visuals with U2. He was so convinced on the direction that he filmed some of the cut-aways in Dumbo, NYC. Once the treatment was agreed, the rest of the video was shot using the RED camera on location in Newcastle. Back in post, and with a bit of grading, the cut-aways shot on a Canon Legria HD blended well with the RED footage. Toma mentioned “ the trick to the video was to make sure that we cropped out obvious wide shots of the Jordy town while maintaining a relativelly coherent continuity.” The band loved the result.


artist:  The Soviets
label: Reckless General Records
director: Toma Jablon
producer: James Baxter
1st asst dir: Neil Wallace
dop cam Newcastle: David Raedeker
dop cam New York: Toma Jablon
focus puller: Richard Lawson
camera assistant: Natalie Theobald
dit: Paul Dingwall
gaffer: Tony Cook
grip: Josh Close
play back: Matt Rozdoba-Hallows
make-up artist: Kimberly Dunbar
wardrobe stylist: Joy Sanders
runner/driver: Helen Burdess
runner: Jack Wilkinson
runner: Kate Tozer
actress: Sophie Gradon . RIP Sophie

Promonews press